Crafting Your Allied Practice Blog
A step-by-step course to get your blog online and noticed.
Market to your ideal clients and build your brand.
You know (or maybe you’ve heard) how valuable a blog can be for your allied health practice, but the idea of figuring out how to apply blogging to your business is daunting. Maybe you’ve already started a blog but didn’t know if it was ‘working’ or had a hard time knowing what to post and when and why.
If you’re ready to start or improve your allied practice blog and learn how to make it one of the most important marketing and educational tools in your business, you’ve come to the right place.
Allied Practice Blogging is a step-by-step course for allied health practitioners
To help you get your blog online and noticed by your ideal client.
Learn how blogging can benefit your practice and enhance your discoverability online.
Conquer the inner critic holding you back from starting a blog.
Develop your writing process and put measures in place to make it easier.
Learn how to plan your content calendar and write your first five posts!
The course was able to be completed in my own time and most surprising was that it was in language that I could follow
‘I needed to enrol in the online blogging course through The Connection because I am a techo dinosaur who is completely out of touch with all things IT and marketing. The course was able to be completed in my own time and most surprising was that it was in language that I could follow. The tasks that are included in the modules are great for taking stock of where things are now and what I need to do to jump towards the next step. The links and support included in the course keep it all real and practical and most importantly keep it relevant to the health sphere.’
Nicole Young – A-Z Clinical Solutions
New South Wales
You’ve got enough on your plate to try and reinvent the wheel.
Crafting Your Allied Health Practice Blog is for you if you’re…
- Looking for a tried and true process you can adopt immediately.
- Unsure what to write about in a way that benefits your business.
- Worried you won’t have the time to blog consistently.
- Afraid people will ‘treat themselves.
- Nervous someone has already said what you have to say.
- Unsure how and where to start blogging.
Crafting Your Allied Health Practice Blog can not only help you set up a blog that helps you increase your practice metrics (referrals, new clients, online bookings) but it can give you new ways to reach and educate your patients.
‘I’ve been blogging for many years and learned so much along the way. I’ve learned about what works (and how great it feels when people read your blog and leave lovely comments) as well as what doesn’t work. Blogging is a cost-effective way for allied practitioners to draw people to your website, provide valuable free educational tools, and enhance your practice’s discoverability online. But like any part of your business, it requires a bit of planning and organisation.
My goal with this course is to save you the heartache of feeling like your content is a little bit messy by giving you a step-by-step plan and process for getting your blog up and running.
Amy Geach, Founder and CEO of The Connection. B.App.Sc(OT), M.Clin.Sc, MBA
A lot of people think marketing is just the act of trying to get new clients. I don’t believe this to be true.
Marketing in allied health is about forming connections with your future and current clients. Blogging is a great way to do that, even if your books are full. You can still have an impact!
How it works
This course is designed to follow a 4-module self-paced curriculum that can easily suit your practice and life schedule.
At the beginning of each lesson you will:
- Download the corresponding module workbook
- Watch the 15-20 minute module videos
- Download any accompanying templates and resources
- Review and select the action items and tasks you need to take
- Apply your learnings to your individual business
What you’ll learn:
Module one
Planning Your Blog
Types of Blogs
The Benefits Of Blogging
The Goals For Your Blog
Blogging Ideas Gear Toward Your Clients
Hosting & Designing Your Blog
Choosing And Claiming A Domain Name
Branding Your Blog
Page & Template Layouts
Engaging Readers
How To Include Your Team
Outsourcing & Finding Help
BONUS Module Four
Marketing Your Blog
Social Media
Paid Campaigns
Subscriber Emails
Subscriber Forms
Email Signature
Using Calls To Action
Strategies To Promote Your Blog
Module TWO
Planning Your Content
Writing For Your Ideal Client
Straight, Psychological, & Problem Demographics
Types Of Posts: Useful, Human, Promotional, Timely, Engaging
Planning Your Content
Module Five
Evaluating Your Blog Success
Blogging Goals: High Level and Low Level
Navigating Google Analytics
Call To Action Stats
Offline Stats
When To Measure
Module Three
Writing Your First 5 Blog Posts
Planning Your Blog Topics And Sub-Topics
Planning Your Blog Titles
Developing Your Writing Process
What Makes A ‘Good’ Blog Post
Calls To Action
Getting Your Checklist Organised
Ideas To Make It Easier
START WRITING!
Send Your Blog To Amy
Your Resources Include:
- 4-module video lessons with Amy (+ Bonus video)
- Module workbooks to complement your learnings
- FREE Blog Review by Amy!
- Customizable Content Calendar & Checklist
- Analytics Spreadsheet Template
- Blog Planning Trello Board Template
You’ll walk away from this course knowing the 15 steps you need to consider when planning your blog
How to write your content, plus all the resources you need to maximise your blog’s potential for your business.
I would highly recommend this course for any therapist who enjoys writing content
‘I knew that having a blog on your website helps drive traffic and is also a great way to reach new clients whilst providing current clients with useful, evidence based information, but I didn’t quite know the best way to start. Completing the online blog course gave me confidence in how to write a blog that is interesting and useful for my target audience with simple tips about word count, titles, photos and scheduling the blog. I would highly recommend this course for any therapist who enjoys writing content.’
Leith Stewart – Young Folk Therapy
Hong Kong
Course Cost
$149
Valued at $799
*If you are a Connection member, please log in to register for the course and receive your membership discount.*
Frequently Asked Questions
For any concerns we don’t address here, feel free to reach out to us here.
What is your return policy?
We know it can be stressful parting with your money, so rest assured we offer a full 30-day money-back guarantee if you sign up and decide this course is not for you. For any questions about the course please email hello@theconnectionco.com.au.
Do I need to have a blog idea to take the course?
Nope! The beauty of this course is it will help you to brainstorm your blog idea and start to articulate what it is you want to write about.
Will I be able to ask questions as I go along?
You will be able to email us at hello@theconnectionco.com.au if you have any questions. These can be questions about your login and access to the course, or if you have a question about your blog journey and how things are coming along
Will I be ready to blog after completing this course?
Yes! People who have completed the course have gone on to launch their blog live. Some examples of past course students are:
a.https://youngfolktherapy.com/blog
b.https://cleverbees.com.au/resources/blog/
Is there a timeframe I have to complete the course by?
This is a self paced course. Whilst we hope you can get through it sooner rather than later and get your blog up and running – we understand that things come up and you might get delayed. The content will stay open for you to access for many years!
What are the terms and conditions for this course?
When purchasing this course you will confirm that you agree to the following:
‘I understand that Amy Geach and The Connection [previously known as Maida Learning] will not be liable for any business or financial decision I make or methods implemented from learnings in this program. I understand that I am responsible for making the decisions that are appropriate to my own individual situation for my business.
I understand that I can request a full refund if I decide I no longer want to participate in the program. I understand that this request must be in writing and received no later than the first 30 days from signing up to the course.
I understand that the content of this course is the intellectual property of The Connection and I won’t share it’s contents or publish the information elsewhere.’
More for your money.
Members of The Connection receive full access to our resource library, community, and programming. Plus, discounts on events, mentoring, business ‘booster shots’ and a 20% discount on all courses.
Not a member yet?
Whether you’re looking to start, grow or slow down, we are here to help you out.
- Grow your client numbers and receive more referrals
- Price your services accurately
- Create and sustain regular income (and pay yourself!)
- Avoid common mistakes made when running a practice
- Market your practice effectively (without being pushy)
- Reduce overwhelm and find your focus points
- Remove loneliness that comes from being in private practice
- Build and develop a team around you
- Have more time off and achieve your work-life balance
Quiz: What’s your number one busy blindspot?
Feeling time poor and overwhelmed as an allied health practice owner? Take our 2 minute quiz and find out your busy blindspot (plus get your tailored free report including tips for moving out of your busy-ness!). Hint: Once you know your busy blindspot, you can free yourself from feeling time poor and stressed, and start making the progress you really want.